弱いとこ行ってアクセス集めて強いとこに引っ張ればいいのだ

わっきーチャンネル

20 Jul 201519:25

Summary

TLDRThe speaker discusses strategies for driving traffic to websites through SEO techniques. They emphasize the importance of identifying less competitive 'long-tail' keywords to rank higher in search results. The transcript covers various examples, such as leveraging the 'hiking' keyword to gain traffic and then linking to related topics like 'diet' to increase visibility. The speaker also touches on the concept of indirect traffic acquisition, suggesting that by dominating niche markets, one can redirect traffic to more competitive areas. They conclude by highlighting the effectiveness of SEO in driving targeted and high-quality traffic, which can lead to increased sales and revenue.

Takeaways

🌐 The speaker discusses the importance of leveraging SEO (Search Engine Optimization) to drive traffic to websites, emphasizing the concept of targeting less competitive 'long-tail' keywords to rank higher in search results.
🔍 The speaker mentions the use of Google's Keyword Planner as a tool to find and analyze keywords, suggesting that it can be a powerful resource for identifying less competitive terms.
📈 They talk about the strategy of creating a website in a niche with less competition, such as 'hiking' in this context, to quickly rank high on search engines and then use that site to link to more competitive niches, like 'diet'.
🤝 The speaker suggests forming partnerships or collaborations with businesses in related fields, such as linking a piano teaching site with educational institutions, to leverage each other's strengths and audiences.
🎓 They mention that even though the 'piano teaching' market might be less competitive, it can still be a valuable niche because it targets an audience that is likely interested in education and personal development.
🏆 The speaker highlights the value of indirect marketing, suggesting that sometimes it's better to approach the market indirectly by first establishing a presence in a less competitive area before moving into more competitive ones.
📝 They discuss the idea of creating quality content that can rank well on search engines over time, but also acknowledge the need for a more immediate strategy to gain visibility and traffic.
🔗 The speaker talks about the importance of backlinks and mentions strategies for obtaining them, such as creating valuable content that others would want to link to.
📈 They mention the potential of using platforms like Twitter and Facebook to drive traffic to websites, suggesting that social media can be a powerful tool for increasing a site's visibility.
💡 The speaker emphasizes the importance of understanding the market and the competition, suggesting that even in a saturated market, there can be opportunities by identifying and targeting less competitive areas.
🚀 Finally, they suggest that having a diverse strategy that includes both direct and indirect approaches to SEO and marketing can be beneficial for long-term success in the digital space.

Q & A

What is the main topic discussed in the script?
-The main topic discussed in the script is the strategy of creating websites to attract traffic using SEO techniques and the concept of 'long-tail' keywords.
What is the significance of 'long-tail' keywords in SEO?
-The significance of 'long-tail' keywords in SEO is that they are less competitive and can help gather traffic more effectively, leading to higher rankings in search results.
What is the speaker's view on creating a website for a competitive market like 'diet'?
-The speaker suggests that even in a competitive market like 'diet', one can use long-tail keywords and strategies to create a successful website that can rank high in search results.
What is the concept of 'power sites' mentioned in the script?
-The concept of 'power sites' refers to websites that have high authority and strong backlinks, making them rank well in search engines for competitive keywords.
How does the speaker suggest leveraging a 'power site'?
-The speaker suggests leveraging a 'power site' by creating content on a less competitive topic and then using that site's authority to link to and boost the rankings of other sites on more competitive topics.
What is the role of 'Google Suggest' in the script's context?
-In the script's context, 'Google Suggest' is used to find long-tail keywords that can be used to attract traffic to a website.
What is the strategy of using a less competitive keyword like 'climbing' in relation to 'diet'?
-The strategy is to create a website on a less competitive keyword like 'climbing' to rank high in search results and then use that site to link to a 'diet' related site, leveraging the traffic and authority gained.
What does the speaker mean by 'building a site that people will not leave'?
-The speaker means creating a site with high-quality content and a good user experience so that visitors stay on the site and do not seek alternative sources of information.
How does the speaker view the importance of SEO in attracting traffic to a website?
-The speaker views SEO as crucial for attracting traffic, as it helps in ranking higher in search results and making the website more visible to potential visitors.
What is the speaker's opinion on using indirect methods to gain traffic and rankings?
-The speaker believes that indirect methods, such as creating content on less competitive topics and then linking to more competitive ones, can be an effective strategy for gaining traffic and improving search rankings.
What is the speaker's advice on creating content for SEO?
-The speaker advises creating high-quality content that is relevant to the target keywords and building a strategy that includes using platforms like Twitter and Facebook to attract traffic.

Outlines

00:00

🤔 SEO Strategy and Niche Marketing

The speaker discusses the challenges and strategies of using SEO to drive traffic to a website. They mention the difficulty of competing in a saturated market like diet products and the importance of utilizing long-tail keywords to stand out. The concept of creating a powerful blog in a less competitive niche, such as mountain climbing, is introduced as a way to rank higher in search results. The idea is to leverage the authority of a niche site to drive traffic to more competitive topics, like diet plans, through strategic linking.

05:01

🎓 Education Niche and Market Analysis

This paragraph delves into the education market, specifically the business of running cram schools and the competitive nature of keywords related to education. The speaker explores the idea of targeting less competitive areas within the education sector, such as piano lessons, to establish a strong online presence. They also touch on the potential of partnering with established businesses and leveraging their authority to drive traffic to related educational content.

10:03

🎨 Art of Online Business and SEO

The speaker talks about the intricacies of online business, particularly the challenges of standing out in competitive markets like affiliate marketing and copywriting. They emphasize the importance of creating high-quality content and the potential of leveraging platforms like Naver and Yahoo! Chiebukuro to increase visibility and traffic. The paragraph also discusses the concept of indirect marketing, suggesting that sometimes taking a roundabout approach can be more effective.

15:04

🔍 SEO Fundamentals and Traffic Generation

In this paragraph, the speaker focuses on the fundamentals of SEO, explaining the importance of creating content that can rank well in search results over time. They discuss the idea of creating 'triggers' to attract attention and the use of backlinks to increase a site's authority. The speaker also mentions various platforms that can be used to generate traffic, including social media and advertising, and stresses the importance of understanding the mechanisms of SEO to succeed in the online space.

Mindmap

Keywords

💡SEO

SEO stands for Search Engine Optimization. It is the process of improving the visibility and ranking of a website or a web page in a search engine's unpaid results. In the script, SEO is discussed as a crucial factor for driving traffic to a website, especially in competitive markets like 'diet' where the speaker mentions the high level of competition and the need for strategies to stand out.

💡Long-tail Keywords

Long-tail keywords are longer, more specific keyword phrases that are less competitive and often more targeted towards user intent. The speaker refers to the concept of long-tail keywords as a strategy to attract traffic to a website by focusing on less popular but more specific search terms, which can be easier to rank for in search engines.

💡Affiliate Marketing

Affiliate marketing is a performance-based marketing strategy where a business rewards affiliates for each customer brought by the affiliate's own marketing efforts. The script mentions affiliate marketing as a potential revenue stream for websites, suggesting that by driving traffic to a site, one can earn commissions through affiliate programs.

💡Content Creation

Content creation refers to the process of developing original content that can be shared on a website or other platforms. In the script, the speaker implies that creating quality content is essential for SEO and attracting visitors, as it can lead to higher rankings and more visibility in search results.

💡Backlinks

Backlinks, also known as inbound links or incoming links, are links from one website to another. They are important for SEO as they can influence a website's ranking on search engines. The speaker discusses the importance of backlinks in increasing the visibility and credibility of a website.

💡Keyword Planner

A keyword planner is a tool used to discover new keywords and gain insights about how a specific keyword might perform in paid search auctions. The script mentions Google's Keyword Planner as a resource for identifying potential keywords to target for SEO.

💡Niche Markets

Niche markets refer to specific segments of a larger market that share similar needs or interests. The speaker talks about targeting niche markets, such as 'mountain climbing' or 'outdoor activities,' as a strategy to find less competitive areas where it's easier to rank a website.

💡Educational Institutions

Educational institutions are organizations that provide educational services, such as schools, colleges, and tutoring centers. The script discusses the competitive nature of the educational market and suggests that by targeting less competitive sub-niches within education, such as 'piano lessons,' it may be possible to drive traffic and potentially redirect it to more competitive areas.

💡Persona

In marketing, a persona represents a fictional character that is created to represent the ideal customer of a product or service. The speaker uses the term 'persona' to discuss understanding the target audience's needs and interests, which can help in creating relevant content and marketing strategies.

💡Competitive Analysis

Competitive analysis involves examining the strengths and weaknesses of the competition to identify opportunities for improvement or to develop strategies to outperform them. The script mentions analyzing the competition in various markets and using this information to identify less competitive areas where a website can rank higher.

💡Traffic Acquisition

Traffic acquisition refers to the process of attracting visitors to a website. The speaker discusses various strategies for acquiring traffic, such as using social media platforms like Twitter and creating content that addresses the needs of the target audience.

Highlights

The speaker discusses the impact of creating a website with his wife to guide traffic using SEO strategies.

Mentions the concept of 'long-tail' keywords in SEO for driving traffic to websites.

Explains the importance of using Google Suggest and AdWords Keyword Planner to find effective keywords.

Talks about creating a 'power blog' by targeting less competitive keywords like 'hiking' instead of 'diet'.

Suggests using high-ranking sites to link to lower-ranking sites to improve their SEO.

Discusses the idea of creating a 'power site' in a niche market like 'hiking' to leverage its high rankings.

Mentions the strategy of using indirect keywords related to the main topic to improve SEO.

Explains how to use the concept of 'long-tail' keywords to target less competitive markets.

Talks about the difficulty of ranking for highly competitive keywords like 'education' and 'private tutoring'.

Suggests targeting less competitive sub-niches like 'piano lessons' within the broader 'education' market.

Discusses the importance of creating high-quality content that addresses the needs of the target audience.

Mentions the potential of partnering with established brands or websites to improve your own site's credibility.

Talks about the challenges of directly competing in highly competitive markets and the benefits of indirect approaches.

Suggests using indirect methods like link building and leveraging other platforms to drive traffic.

Discusses the importance of creating a 'trigger' to get your website noticed by search engines.

Mentions the potential of using platforms like Twitter and Facebook to drive traffic to your website.

Talks about the benefits of creating a 'trigger' or 'catalyst' to get your website noticed and ranked.

Suggests that SEO traffic tends to convert better because it comes from people actively searching for relevant information.