Getting Started: 4 Steps Every New User Should Do

The video script outlines a four-step process for new Jasper users to maximize their experience with the platform. Step one involves setting up the Jasper brand voice suite, which includes creating a unique voice for the brand, adding knowledge entries about the company, and configuring a style guide. Step two is generating content using the create flow with smart suggestions. Step three involves document prompting, where users can either add new information or expand existing content. Finally, step four focuses on repurposing content by using the remix feature to transform existing assets into various marketing materials. The script also encourages users to utilize Jasper Academy for further learning and enhancement of their skills.

Takeaways

• 🔊 Customize your Jasper brand voice to match your brand's unique style and voice.
• 📚 Set up multiple brand voices for different channels or assets to maintain a consistent brand identity.
• 📈 Add knowledge entries about your company to help Jasper understand your brand better, including audience personas, marketing site, white papers, and values and mission.
• 📝 Use a style guide to define grammar, punctuation, and terminology preferences for all written content.
• 🚀 Utilize the create flow with Smart Suggestions to maintain content quality and reduce the effort required for the first draft.
• ✍️ Use document prompting to add new information or expand/rework existing content with Jasper's assistance.
• 🔄 Repurpose your content by turning blog posts into social media campaigns or other marketing materials with Jasper's remix feature.
• 📈 Increase your content's reach by repurposing existing assets into various marketing formats.
• 📅 Transform your content calendar from a to-do list to a done list with Jasper's help.
• 📚 Access Jasper Academy for educational resources, learning pathways, live or on-demand training sessions, self-paced courses, and certifications.
• 💡 Continuous learning is encouraged through additional resources available on Jasper Academy to enhance your use of Jasper.

Q & A

What is the first step to get started with Jasper?

The first step is setting up Jasper's brand voice using the Brand Voice Suite. This includes customizing your brand's unique voice, adding knowledge entries about your company, and configuring a style guide.

How many brand voices can you set up with most Jasper plans?

With most plans, you have access to set up multiple brand voices, allowing you to create different voices for various channels or commonly used assets.

What are the three pillars of the Jasper Brand Voice Suite?

The three pillars are enabling Jasper to mimic your brand's unique voice, adding knowledge entries about your company, and configuring a style guide with specific grammar and punctuation rules.

What are the four knowledge assets you should include when starting out with Jasper?

The four knowledge assets to include are audience personas, your marketing site, white papers, and your company's values and mission.

How does the create flow with Smart Suggestions help in content generation?

The create flow with Smart Suggestions helps maintain content quality and decreases the workload required to complete the first draft of your content.

What is inline prompting in Jasper?

Inline prompting is a feature that allows you to add new information to your content while you are working on it.

How does 'Ask Jasper' differ from inline prompting?

'Ask Jasper' allows you to expand or rework existing content, offering a different approach to content development compared to inline prompting which focuses on adding new information.

What is the purpose of the 'Remix' feature in Jasper?

The 'Remix' feature allows you to repurpose existing assets into various marketing materials, such as turning a blog post into a social media campaign.

How can Jasper help in expanding the reach of a blog post?

Jasper can help expand the reach of a blog post by repurposing it into different marketing materials like social media campaigns, ensuring the content is versatile and widely distributed.

What is Jasper Academy and how does it benefit users?

Jasper Academy is an educational platform that provides learning pathways, live or on-demand training sessions, self-paced courses, certification, and additional resources for continued learning, turning Jasper into a superpower for its users.

Why is it important to have a consistent brand voice across different channels?

Having a consistent brand voice across different channels helps in maintaining the brand's identity and ensures that the brand's message and tone are uniform, leading to better recognition and trust from the audience.

How does Jasper assist in maintaining brand consistency in content creation?

Jasper assists in maintaining brand consistency by allowing users to set up and mimic their brand's unique voice, add company-specific knowledge entries, and follow a customized style guide, ensuring all generated content aligns with the brand's voice and style.

Outlines

00:00

🎉 Getting Started with Jasper: Brand Voice Setup

The first paragraph introduces Jasper and outlines the initial steps for new users to maximize their experience. It emphasizes setting up the Jasper brand voice, which is compared to customizing a new phone. The process involves three pillars: uploading parts of the brand book, adding style guidelines, and creating knowledge entries about the company. Users can set up multiple brand voices for different channels or assets. The paragraph also guides on how to create a new voice, upload values and mission, and configure the style guide within Jasper to ensure content generation aligns with the brand's unique voice.

📝 Generating Content with Jasper's Create Flow

This paragraph explains the second step, which is using Jasper's create flow to generate content with the help of templates and smart suggestions. This feature maintains content quality and reduces the effort required to complete the first draft. The example given is creating a blog post, which can be done in a few minutes, showcasing the efficiency of Jasper's content generation capabilities.

🚀 Document Prompting for Creative Content Expansion

The third paragraph discusses document prompting, a feature that helps users build out their drafts with fresh and creative suggestions. There are two methods for this: inline prompting, which allows adding new information, and 'ask Jasper,' which is used to expand or rework existing content. The paragraph illustrates how a blog post can be improved with these features, ensuring the content is both fantastic and aligned with the user's needs.

🔄 Repurposing Content with Jasper's Remix Feature

The fourth and final paragraph in the script covers the repurpose step, which involves using Jasper's remix feature to transform existing content into various marketing materials. The example provided is turning a blog post into a social media campaign. The paragraph highlights the versatility of remixing for repurposing any existing asset, ensuring that all content is on-brand, consistent, and publication-ready. The script concludes with an invitation to explore Jasper Academy for further learning and resources to enhance the user's experience with Jasper.

Keywords

Jasper

Jasper is a content creation tool that is being introduced in the video. It is designed to help users generate content that aligns with their brand's unique voice. The tool allows for customization and personalization, which is crucial for creating content that resonates with a brand's audience. In the video, Jasper is used to demonstrate how users can set up their brand voice, generate content, and repurpose existing assets.

Brand Voice

Brand Voice refers to the unique style and tone that represents a brand's identity in its communications. It is a critical component of brand identity and helps to create a consistent experience for the audience. In the context of the video, setting up the Jasper brand voice involves uploading elements like the brand book and style guidelines to guide the AI in creating content that matches the brand's voice.

Knowledge Entries

Knowledge Entries are pieces of information about a company that are input into Jasper to help the AI learn about the company's identity, values, and mission. This includes audience personas, marketing sites, white papers, and the company's values and mission. By adding knowledge entries, Jasper can better mimic the brand's unique voice and generate content that is more aligned with the company's identity.

Create Flow

Create Flow is a feature within Jasper that provides templates and smart suggestions to help users maintain content quality and decrease the workload required to complete a first draft. It is a tool that streamlines the content creation process, allowing users to quickly generate drafts that are on-brand and ready for further refinement.

Document Prompting

Document Prompting is a feature that allows users to build out their drafts with fresh and creative suggestions. It can be done in two ways: inline prompting, which adds new information, and 'Ask Jasper,' which expands or reworks existing content. This feature is showcased in the video as a way to enhance the quality and creativity of the content being generated.

Remix

Remix is a tool within Jasper that enables users to repurpose existing content into various marketing materials. For instance, a blog post can be transformed into a social media campaign. This feature is particularly useful for expanding the reach of a single piece of content and ensuring that it can be utilized across different channels.

Content Calendar

A Content Calendar is a strategic plan that outlines when and what content will be published. In the video, Jasper is presented as a tool that can help users take their content calendar from a state of pending tasks to completed tasks, streamlining the content creation and publishing process.

Jasper Academy

Jasper Academy is an educational platform provided by Jasper for users to learn more about how to use the tool effectively. It offers learning pathways, live or on-demand training sessions, self-paced courses, certification, and additional resources for continued learning. This platform is introduced in the video as a resource for users to enhance their skills and get the most out of Jasper.

Smart Suggestions

Smart Suggestions are AI-driven recommendations provided by Jasper to assist users in generating high-quality content. These suggestions help maintain the content's quality and can speed up the drafting process by offering ideas that are relevant and on-brand.

Style Guide

A Style Guide is a set of rules and guidelines for writing and designing content. In Jasper, it allows users to select terms, grammar, and punctuation rules that their team should follow. This ensures consistency in written content and helps maintain the brand's voice across all materials generated within the platform.

Repurposing Content

Repurposing Content refers to the process of taking existing content and adapting it for different formats or platforms. In the context of the video, Jasper's remix feature is used to repurpose a blog post into a social media campaign, demonstrating how a single piece of content can be leveraged for multiple marketing efforts.

Highlights

Setting up Jasper's brand voice is the first step for new users to customize their experience.

Jasper's brand voice Suite allows users to mimic their brand's unique voice.

Users can set up multiple brand voices for different channels or assets.

Creating a new voice enables Jasper to write content in the brand's tone.

Adding knowledge entries helps Jasper learn about the company for personalized content.

Four key knowledge assets include audience personas, marketing site, white papers, and company values and mission.

A style guide in Jasper ensures consistent grammar and punctuation across all written content.

The create flow feature generates content with Smart Suggestions to maintain quality and reduce workload.

Users can create a blog post in minutes using Jasper's templates and suggestions.

Document prompting allows for adding new information or expanding existing content.

Inline prompting and 'Ask Jasper' provide two ways to enhance content drafts.

Repurposing content with remix turns a blog post into various marketing materials.

Remix is useful for reworking any existing asset into on-brand and consistent materials.

Jasper Academy is an educational platform for users to learn more about utilizing Jasper's features.

Learning Pathways, live or on-demand training, self-paced courses, and certification are available on Jasper Academy.

Jasper aims to transform content calendars from a burden to an efficient task.

Users are encouraged to explore Jasper's capabilities to enhance their content creation process.