Beginner's Guide to Small Business Marketing: Strategies, Funnel, & Picsart Tips!

In this video, Tar provides a beginner's guide to small business marketing, emphasizing the importance of a well-crafted marketing strategy. The guide covers four key elements: identifying the product, targeting the right audience, choosing the right platforms for campaigns, and understanding the modern marketing funnel, which includes inspiration, exploration, community, and loyalty. Tar also highlights the role of transparency and community engagement in building loyalty. The video offers practical tips on using platforms like YouTube, TikTok, and Instagram for marketing, and recommends using tools from Picsart to create compelling graphics and content for campaigns. The summary encourages viewers to try out Picsart's tools and follow the channel for more marketing insights.

Takeaways

• 🚀 Focus on the four key elements of marketing strategy: what product you're offering, who your target audience is, where you're showcasing your campaigns, and how you're executing your marketing efforts.
• 🎯 Align your product with your business's values and mission to ensure it resonates with your brand identity.
• 📈 Understand your audience by identifying their gender, age group, and geographic location to create a niche and persona for your marketing campaign.
• 🔄 Recognize the new marketing funnel, which is a loop of inspiration, exploration, community, and loyalty, as opposed to the traditional funnel of awareness, interest, desire, and action.
• 🌟 Provide inspiration to your audience by offering more than just product awareness; share the story and behind-the-scenes aspects of your business to build a connection.
• 📹 Be transparent about your business operations and product development to foster trust and engagement with your audience.
• 📈 Use platforms like YouTube, TikTok, and Instagram to reach your target audience and provide inspiration, as these are top platforms for purchasing and discovering products.
• 🛠️ Utilize tools like Picsart to create graphics, logos, templates, and other marketing materials that will help your business stand out.
• 📝 Develop a comprehensive marketing plan that outlines what product you're promoting, who you're targeting, and where and how you'll execute your strategy.
• 🎉 Build a community around your product by engaging with your audience and encouraging loyalty, which can lead to repeat customers and brand advocates.
• 💡 Execute your marketing plan by creating content for the identified platforms, using tools like Picsart to enhance your visual marketing efforts.
• ⏰ Continuously engage with your audience on social media to maintain their interest and loyalty, which is crucial for the success of your small business.

Q & A

What is the first step in creating a marketing strategy for a small business?

The first step is to identify the product you're offering. It should align with the values and mission of your business and be something that has the potential to be a bestseller or go viral.

How do you determine your target audience for a marketing campaign?

You need to figure out the gender, age group, and geography of your potential customers. This involves understanding who is most likely to be interested in your product or service.

What has changed in the traditional marketing funnel according to the Gen Z?

Gen Z has transformed the traditional marketing funnel into a loop, starting with inspiration, followed by exploration, community, and then loyalty, emphasizing the importance of transparency and community involvement.

Which platforms are most effective for reaching the younger audience according to Vogue Business?

YouTube, TikTok, and Instagram are the top three platforms where the younger audience finds inspiration and makes purchases.

What role does transparency play in building a community around your brand?

Transparency is crucial as it allows your audience to feel part of your business process and progress. It helps in building trust and loyalty, even among those who may not directly purchase your product.

How can small businesses use Pixart tools to enhance their marketing efforts?

Small businesses can use Pixart tools to create graphics, logos, templates, and edit videos, which can then be used to create engaging content for social media platforms to inspire and attract their audience.

What is the importance of creating a consistent brand identity for a small business?

A consistent brand identity helps in creating a recognizable image of the business in the minds of the consumers. It includes a logo, color palette, and brand font, which are used across all marketing materials for a cohesive look.

How does creating content on platforms like TikTok and Instagram help in a marketing campaign?

Creating content on these platforms allows businesses to reach a wider audience, provide inspiration, and engage with their community. It also helps in showcasing the product in a more personal and relatable way.

What is the significance of the 'exploration' phase in the new marketing funnel?

The exploration phase is where businesses share the details and behind-the-scenes aspects of their product or service. This transparency helps in building trust and allows the audience to feel more connected to the brand.

How can a small business ensure loyalty from its consumers?

By creating a sense of community and consistently providing value, businesses can foster loyalty. Even if some consumers do not purchase immediately, their positive association with the brand can lead to recommendations and future purchases.

What additional tips does the speaker provide for executing a marketing plan?

The speaker suggests creating a series of content tailored to the chosen platforms, using tools like Pixart for creating logos, color palettes, and social media posts, and emphasizes the importance of building community and loyalty for long-term success.

Outlines

00:00

🚀 Marketing Strategy for Small Business Success

This paragraph discusses the importance of a strong marketing strategy for small businesses, regardless of the quality of the product or service. It emphasizes that understanding four key aspects is crucial: the product being offered, the target audience, the platforms for marketing campaigns, and the methods of execution. The speaker, Tar, introduces a beginner's guide to small business marketing, highlighting the need to align the product with the business's values and mission. The audience is urged to define their niche and create a persona around which the marketing campaign will be built. The paragraph also explains the evolution of the marketing funnel, from the traditional model (awareness, interest, desire, action) to a loop model (inspiration, exploration, community, loyalty), reflecting the modern consumer's journey.

05:01

🛠️ Tools and Execution for Marketing Campaigns

The second paragraph focuses on the practical aspects of executing a marketing strategy. It outlines the necessity of basic tools for creating graphics, videos, and other content that will distinguish a business from its competitors. The speaker introduces Pixart as a resource that provides all the necessary tools for small businesses to create marketing materials. The paragraph explains the process of creating a marketing plan, which includes defining the product (e.g., a hair clip), identifying the target audience (e.g., 16 to 25-year-olds), and choosing the right platforms (Instagram, TikTok, etc.). The execution phase involves creating content for these platforms, using Pixart tools to design logos, color palettes, and social media posts. The speaker shares a personal example of using Pixart to develop a branding strategy for a hypothetical small business, emphasizing the importance of building community and loyalty with consumers.

Keywords

Marketing Strategy

A marketing strategy is a comprehensive plan that outlines how a business intends to reach and engage its target audience to achieve its marketing objectives. In the video, it is emphasized that even the best product or service can fail if the marketing strategy is not well-thought-out. The strategy includes understanding the product, identifying the target audience, choosing the right platforms for campaigns, and determining the methods of engagement.

Product

The product refers to the goods or services that a business offers to its customers. In the context of the video, the presenter uses the example of a small business selling hair clips and focuses on identifying one product that aligns with the business's values and mission to create a campaign around it.

Target Audience

The target audience is the specific group of people that a business aims to reach with its marketing efforts. The video discusses the importance of identifying the right demographic, including factors such as gender, age group, and geography, to tailor the marketing campaign effectively.

Marketing Funnel

The marketing funnel is a concept that represents the customer journey from initial awareness of a product or service to the point of purchase. Traditionally, it consists of stages like awareness, interest, desire, and action. The video mentions how Gen Z has transformed this funnel into a loop, starting with inspiration, leading to exploration, community, and loyalty.

Inspiration

Inspiration in the context of the video refers to the initial spark that motivates potential customers to consider a product. It is the first stage of the new marketing funnel loop, where marketers aim to inspire the audience to want to learn more about the product, as opposed to just creating awareness.

Exploration

Exploration is the stage in the marketing funnel where potential customers start to learn more about the product, its features, and the company behind it. The video emphasizes the need for transparency and showing the behind-the-scenes aspects of the business to engage the audience and encourage exploration.

Community

Community in the video represents the sense of belonging and connection that customers feel with a brand. It is about creating a space where customers can engage with the brand, its products, and other customers, fostering loyalty and advocacy even among those who may not make a purchase.

Loyalty

Loyalty is the ongoing commitment and preference that customers have for a brand, which can lead to repeat purchases and referrals. The video discusses how building a community can lead to loyal customers who recommend the brand to others, even if they don't continuously buy the products themselves.

Platforms

Platforms refer to the various social media and online channels where businesses can reach their target audience. The video mentions YouTube, TikTok, and Instagram as top platforms for purchasing and finding inspiration, which are crucial for businesses to utilize when executing their marketing strategy.

Pixart Tools

Pixart Tools are the software and applications provided by Picsart that allow users to create and edit graphics, videos, and other visual content. In the video, the presenter discusses how these tools can be used by small businesses to stand out by creating unique and professional marketing materials.

Content Creation

Content creation involves the process of producing various types of content, such as posts, videos, and stories, to engage with the target audience on social media platforms. The video highlights the importance of creating content that resonates with the audience and showcases the product in a compelling way.

Highlights

A small business can fail due to poor marketing strategy, regardless of the quality of the product or service.

Understanding four key elements is crucial for creating a good marketing strategy: product, audience, campaign location, and execution method.

The product chosen for a marketing campaign should align with the business's values and mission.

Identifying the target audience involves considering gender, age group, and geography.

The marketing funnel has evolved from awareness, interest, desire, action to a loop of inspiration, exploration, community, and loyalty.

Gen Z has influenced the transformation of the traditional marketing funnel.

Marketers need to provide not just awareness but also inspiration to motivate product purchase.

Transparency in business operations is key to building trust and community among consumers.

YouTube, TikTok, and Instagram are the top platforms for reaching the target audience and providing inspiration.

Pixart offers tools for creating graphics, videos, and editing, which are essential for standing out in marketing.

Executing a marketing plan involves creating content for various platforms like Instagram, TikTok, and Pinterest.

Building a community and loyalty among consumers is essential for the success and sustainability of a small business.

Using Pixart's tools, a small business can create a branding idea, logo, color palette, and social media posts.

The presenter shares a personal example of creating a marketing campaign for a hair clip product using Pixart tools.

Following the presenter on TikTok and Instagram provides a practical demonstration of the marketing process discussed.

Pixart's web and mobile tools are recommended for small businesses to try out and utilize in their marketing efforts.

The video concludes with an encouragement to use Pixart and to follow the channel for new marketing insights every Monday.