Zomato और Swiggy कैसे कमाते है पैसा ? Amazing Business Plan & Case Study in Hindi

Summary

The video explains why companies like Swiggy and Zomato offer heavy discounts despite not making profits. The primary reason is investor funding, but the core business strategy is deeper. Discounts attract users, but the real goal is to collect data on consumer behavior. This data helps restaurants optimize their menus, pricing, and promotions. Additionally, Zomato and Swiggy charge restaurants for visibility and may potentially launch their own food brands. Investors are betting on the long-term value of this data-driven strategy, which gives these companies a competitive edge.

Takeaways

• 📊 Investors are funding Swiggy and Zomato despite their lack of profits because of their long-term business potential.
• 💰 Discounts are partially covered by restaurants through overpricing, where restaurants inflate prices and then offer discounts.
• 🍽️ Restaurants are willing to give discounts on delivery orders as it saves them costs associated with dine-in services.
• 🏢 Swiggy and Zomato earn through commissions on restaurant sales, even when offering discounts to users.
• 💡 These platforms also generate revenue by offering priority listings and ads to restaurants, charging for better visibility.
• 📈 Both companies have vast amounts of data on customer preferences and can provide insights to restaurants for a fee.
• 🍕 This data could allow Swiggy and Zomato to launch their own food brands based on the popularity of specific cuisines in different areas.
• 📉 The long-term strategy for these companies involves leveraging data, not just acquiring users through discounts.
• 🧑‍🍳 Restaurants become increasingly dependent on these platforms as they bring in more sales, especially in urban areas.
• 📈 Investors are primarily interested in the data and future potential of Swiggy and Zomato, which could dominate the market using their insights.

Q & A

Why do companies like Swiggy and Zomato offer heavy discounts despite not being profitable?

Swiggy and Zomato use investor funding to offer discounts in order to acquire more users and establish a habit of using their services. The goal is to build a large user base and increase dependency on their platforms.

How are restaurants able to offer discounts through Swiggy and Zomato?

Restaurants are willing to offer discounts because it reduces the cost of serving customers in-house. By delivering food, they save on staff, table space, and other operational costs, making it more economical to offer discounts through Swiggy and Zomato.

What is the business model of Swiggy and Zomato beyond offering discounts?

Apart from discounts, Swiggy and Zomato earn revenue through commissions from restaurants, premium listings, and advertisements. They charge restaurants for priority visibility on the platform and for running ads to promote their businesses.

How do Swiggy and Zomato collect and use data for their business advantage?

Swiggy and Zomato collect data on user preferences, food habits, and restaurant performance. They use this data to provide services like consulting new restaurant owners on the best business strategies, including ideal pricing and menu offerings.

Why are investors so bullish on Swiggy and Zomato despite their losses?

Investors see the potential in the vast amount of data Swiggy and Zomato collect. This data gives the companies a strong competitive advantage in the future, as they can use it to make strategic decisions or even launch their own restaurants.

How do Swiggy and Zomato charge restaurants for additional visibility on their platform?

Swiggy and Zomato charge restaurants for priority listings and advertisements. Restaurants pay a fee to appear at the top of search results or to run sponsored promotions, increasing their visibility and sales on the platform.

What future business opportunities do Swiggy and Zomato have using their collected data?

With the vast amount of data they possess, Swiggy and Zomato could potentially open their own branded restaurants in the future, tailored to the preferences of specific locations based on the data they have gathered.

How do Swiggy and Zomato benefit from restaurant dependency on their platforms?

As restaurants become more dependent on Swiggy and Zomato for sales, they are likely to offer deeper discounts and pay higher commissions to the platforms. This increasing reliance strengthens Swiggy and Zomato’s position in the market.

What challenges might Swiggy and Zomato face if they reduce or eliminate discounts?

If Swiggy and Zomato reduce or eliminate discounts, they risk losing price-sensitive customers. However, their plan isn’t just to make customers reliant on discounts but to build a strong ecosystem of convenience and data-driven offerings.

How do Swiggy and Zomato plan to expand their revenue streams in the future?

In addition to commissions and ads, Swiggy and Zomato plan to offer data-driven consulting services to help new restaurant owners set up businesses. They could also expand by using their data to launch their own branded restaurants.